Grey Goose was described as the вЂњbest vodka in the worldвЂќ by the Beverage Testing Institute of Chicago Crucially he gave consumers a reason why. Rather than go head-to-head or undercut AmericaвЂ™s top premium vodka at US$17 a pop, Frank released his Goose at an eye-watering US$30, and called it super-premium. This gave him the confidence, financial clout and distribution muscle to take on Absolut. The manвЂ™s genius was obvious from JГ¤germeister вЂ“ a herbal digestif drunk by elderly German immigrants which he turned into one of the hottest student brands ever. Since then every budding spirits entrepreneur has dreamed of emulating Sidney FrankвЂ™s success. Two thirds of this staggering sum went straight into FrankвЂ™s back pocket, though sadly he suffered a fatal heart attack on his private jet two years later. Eight years later, with sales somewhere north of 1.5 million cases, it was bought by Bacardi for a reported US$2 billion. Grey Goose Vodka was distilled from thin air in the summer of 1996 as a concept with no distillery, no bottle and no spirit. It sure did, prompting Frank to keep hold of the Grey Goose name and eventually pass it onto the iconic vodka that created the super-premium category almost single-handedly. вЂњThere was always something about the name that had magic with the consumer,вЂќ he later said. Liebfraumilch faded like many fads from вЂњthe decade taste forgotвЂќ, but Frank had registered his brand name worldwide and was clearly attached to it.

Within his stable was a sugary German Liebfraumilch вЂ“ a beverage that bridged the gap between soft drinks and wine for a generation of Americans. *This feature was first printed in The Spirits Business August 2014 issue.Д«ack in the 1970s the late liquor baron, Sidney Frank, was building his empire in the States. Since its launch in 1997, Grey Goose has pioneered the super=premiumВ vodka category It was a decisive move by Grey Goose to fly into its own super-premium vodka market вЂ“ and itвЂ™s a move thatвЂ™s paying off as the brandвЂ™s story of success continues.

How much is a bottle of grey goose